Senior marketing support for start-ups, scale-ups and mid-sized businesses that need clearer direction, stronger leadership or a sharper plan for growth.
Elevate Growth works across four core areas: Fractional CMO leadership, Marketing Strategy, Go-to-Market Strategy, and Brand Strategy & Positioning. Each can work as a focused engagement or as part of broader ongoing support.
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Four ways Elevate can help
The right support depends on the challenge. Some businesses need ongoing senior leadership. Others need focused strategic help around a specific growth, market or brand problem.
Fractional CMO & Marketing Director
Senior marketing leadership embedded in your business on a flexible basis. Set the direction, lead the team and agencies, improve performance and turn marketing into a stronger driver of growth.
Marketing Strategy Consulting
Get clear on where marketing should focus, what to prioritise and how it will support the goals of the business. From diagnosis and positioning to channel strategy, measurement and implementation roadmap.
Go-To-Market Strategy
Build a stronger route to market for a new product, service or market. Define the audience, positioning, proposition, launch plan and channels needed to generate demand and drive adoption.
Brand Strategy & Positioning
Sharpen what your brand stands for, who it is for and why customers should choose it. From proposition and positioning to brand architecture and the strategy that guides how the brand shows up.
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Which kind of support do you need?
You need senior marketing leadership, but not a full-time CMO
Fractional CMO & Marketing Director is for businesses that need experienced marketing leadership for a defined period, transition or growth phase – often one to three days a week. I step into the business, lead the function, set priorities, manage teams and agencies, and help drive delivery. It works particularly well when you’ve outgrown founder-led marketing but aren’t yet ready, or don’t yet need, a permanent senior hire.
You need to step back and get the marketing direction right
Marketing Strategy Consulting is for businesses where the activity is happening, but the direction needs sharpening. I diagnose what’s working, what isn’t and where the gaps are, then help define the positioning, priorities, channels, measurement and roadmap. It’s a focused project with a clear output, rather than an ongoing leadership role.
You’re launching something new or entering a new market
Go-to-Market Strategy is for businesses preparing to launch a new product or service, enter a new market, or take an existing proposition to a new audience. I help define the target market, positioning, proposition, launch plan and channel strategy so the business goes to market with greater focus and a stronger chance of gaining traction.
Your brand no longer reflects where the business is going
Brand Strategy & Positioning is for businesses that have evolved, grown or become harder to differentiate. I help clarify what the brand stands for, who it is for, why customers should choose it, and how that translates into positioning, proposition, architecture and the wider brand strategy.
Not sure which one fits? That’s completely normal. Most conversations start with the business challenge rather than the service. Tell me where you are and what you’re trying to achieve, and we can work out the right level of support.
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Senior experience. Flexible support. Practical delivery.
Elevate Growth is led by Gerhard Sagat, a senior marketing leader with 30 years’ experience across client-side roles, global agencies and consulting. That experience now helps growing businesses access senior marketing capability in a way that fits the stage they’re at – whether that means ongoing fractional leadership or a focused strategic project.
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Not sure where to start?
Tell us what’s happening in the business, what you’re trying to achieve and where marketing is getting stuck. We’ll help work out the right kind of support.