Portfolio

Every project is built to create measurable impact – sharper positioning, stronger brands and faster growth.

A challenger broker that dared to do better – driving 23% revenue growth and a 5% lift in brand awareness and consideration. Case study tastytrade

A case study on the brand transformation for IG. Brand strategy | brand positioning | campaign | results

Unifying 17 markets into one global brand – fuelling +100% revenue growth, 44% share-price gain, and renewed market leadership. Case study IG

An iconic brand reimagined for the digital age – halting years of decline and reigniting growth across global markets. Case study Nesquik

A bold repositioning reignited trust and growth – driving 16% broadband gains, 52% more mobile connections, and a 41% share-price rise.

From overlooked to industry standout – PPS grew leads 122%, revenue 9% and brand awareness 3x with a bold new positioning.

A bold, behaviour-driven launch turned the Volvo S60 into a cultural talking point – with test drives up 175% and sales soaring 16% above industry norms.

By challenging banking sameness, FNB sparked a movement – 1.74M new customers, 5% market share growth and 41% revenue uplift.

When category growth stalled, Finish grew the market itself — driving a 23% sales surge, 25% revenue lift and 625bps share gain.